Demographic Data:

  • From SiteReports:  Total population, median age, education (% with high school degree or greater), median household income, per capita income, percentage of families below the poverty line.

Employment Data:

  • From the CA Employment Development Department: Civilian employment, unemployment rate.
  • From the UCSB EFP: Seasonally adjusted civilian employment, Seasonally adjusted unemployment rate.

Housing Data:​​

  • From Zillow Research Data: Negative Equity Data (which includes percent of delinquent homes, percent of homes with negative equity, all the loan to value data, etc.),  median home value (from the Zillow Home Value Index, ZHVI), median rent (from the Zillow Rent Index, ZRI), market health index, and days on market (the median days on market of home sold within the given month).  
    • Market Health Index: The index is calculated on a scale from 0 to 10, with 0 being the unhealthiest and 10 being the healthiest, illustrating the current health of a region’s housing market relative to other markets across the country.
  • From SiteReports: Median Owner-Occupied Housing Value, Percent of Owner-Occupied Housing Units

Why we use Zillow:

Zillow Research Data provides frequent housing data (monthly, with a delay of only a few weeks) for very specific geographic locations (neighborhoods, zipcodes, cities, counties, MSAs, States, and the U.S.).  For particular homes, Zillow may not be entirely accurate, but after aggregating over zipcodes, cities, or the entire country, the Zillow Home Price Index (ZHVI) is accurate and adjusts for many of the problems that occur in other home price data like the California Association of Realtors (CAR) data and the Case Shiller Home Price Index.  To read more about Zillow's housing data, see the following two links: